PrimeTime 55+
Gwen McKinney, Creator.
Dear SisterFriends,
It’s been a year and a half since we launched our initiative PrimeTime55+ showcasing you and other fabulous Black women. Our unique approach was to give overdue acknowledgment to older Black women who are phenomenal achievers, even carrying the triple burden of racism, sexism and ageism.
By popular demand, we are moving thePrimeTime55+ directory to the front burner as a digital vehicle to shine light on Black women.. As we refresh the portal, we want to reflect your latest work and accomplishments. So please take ten minutes to check out your entry and give us any updates. Whether you’ve written a new book, started a new job, a new company, or have a beautiful new photo—we want to celebrate you.
Visit HERE to view your profile.
Click HERE to access the update form.
Do you know other Black women who should be profiled in PrimeTime 55+? Please share this invitation link that will allow them to submit their entry. Please note, all entries require self-submission.
To ensure your profile updates are included in the relaunched directory, please let us hear from you by April 24.
With sisterly admiration,
Gwen
Who Are The PrimeTimers?
We are a community of Black women who have through the ages gotten the job done.
Mostly Boomers, we’re a massive cohort that includes Gen Xers and the Silent Generation (78+). We’re your mommas, aunties, thought leaders and boss ladies. Overperforming and underacknowledged, we excel across vast avenues — from family to electoral politics and business ownership.
We’re potent role models for generations of women of all races. But the world doesn’t give us our due.
We’re joined by our younger sisters, suffering wide health disparities, wage gaps and discrimination on myriad levels — from buying a car to securing a home mortgage.
Qualifications and excellence be damned! They’re casualties of the ugly isms.
The erasure of Black women in many areas of life inspired us to commission a study in 2021 that showed Black women – especially older Black women – experience “white out” and are virtually invisible on widely watched prime time cable news programs. The proof of our data gave life to Primetime55Plus.com. Erasure ends here!
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