Unerased | Black Women Speak gave birth to PrimeTime 55+ in 2021 after conducting a study investigating the absence of Black women in prime time cable news.
Black women are trailblazers, making remarkable strides in civic engagement, community-building, academia, business development and political participation. Our influence is undeniable, yet we remain largely under-acknowledged for our impact. PrimeTime 55+ takes aim to change the status quo with light and appreciation that sings our praises and tells our story.
The data revealed abysmal representation, particularly for Black women aged 55 and older, as hosts, contributors, guests and experts. In response to this erasure, the PrimeTime 55+ Directory was created as a window into our world. It celebrates and highlights the expertise and influence of Black women over 55 as thought leaders and change agents. Rather than expecting news media to take up our cause, we challenge the triple burden of racism, sexism and ageism by showcasing our significance.
Our research surfaced the underrepresentation of Black women, particularly older Black women, in the primetime lineup of major cable news networks. Through our Primetime 55+ directory, we proudly showcase a diverse array of Black women experts and thought leaders from various sectors.
Who Are The PrimeTimers?
We are a community of Black women who have through the ages gotten the job done.
Mostly Boomers, we’re a massive cohort that includes Gen Xers and the Silent Generation (78+). We’re your mommas, aunties, thought leaders and boss ladies. Overperforming and underacknowledged, we excel across vast avenues — from family to electoral politics and business ownership.We’re potent role models for generations of women of all races. But the world doesn’t give us our due. It’s up to us to unerase and amplify our excellence
The 55+ Directory
Celebrate the Excellence: Amplifying the Unseen Power of Black Women.