Brenda Siler is an award-winning journalist and marketing/communications/branding strategist who has led national, regional, and local communications departments in Atlanta and Washington, DC. These include AARP, the American Speech-Language-Hearing Association, the American Red Cross, United Way, and UNCF-the United Negro College Fund. At UNCF, she oversaw rebranding of America’s largest minority scholarship fund, retaining its iconic tagline, “A mind is a terrible thing to waste.”
Siler is a lifetime member of the International Association of Business Communicators (IABC). She was chairperson of IABC’s 1998-99 International Executive Board. Before that role, Siler served in a variety of international-level IABC leadership positions and in roles with her first chapter IABC/Atlanta. In 2017, she received the IABC Fellow designation.
Siler manages a consulting practice working with clients on communications, marketing and branding strategies. She is also a contributing writer for the Washington Informer newspaper, where she writes about arts, entertainment, DC area dining, caregiving,
STEM, and HBCUs. Recognized with an IABC Heritage Region Silver Quill Award of Merit, her Informer article “The Changing Face of Caregivers” focused on male caregivers through the eyes of two men caring for their wives who had life-threatening illnesses. Siler has also written articles and chapters for public relations industry trade publications PRNews, Ragan Report, and IABC’s Inside Organizational Communications.
Siler is a native Washingtonian and currently resides in Silver Spring, Maryland. She is an alumna of Spelman College in Atlanta and a lifetime member of the National Alumnae Association of Spelman College. Siler was honored with the Spelman College/Tiffany & Co. Outstanding Alumna recognition in 2000.